Just think of a very popular brand color and how you would react if they’d change it overnight. To reach that state-of-the-art visual, you need a solid understanding of color theory first.Ĭolors influence the meaning of a design and the way people feel while looking at it.īy picking a color scheme and sticking to it for brand consistency, you’ll also create powerful associations between your brand and people’s perception of it. The Importance of Color TheoryĮvery great design is based on an interesting idea illustrated by a perfect color combination, paired with the right text and other visual elements. You can create monochromatic, analogous, complementary, and triadic color schemes.īut more about all these notions later on in the article. Moreover, in exploring color theory, you’ll discover color schemes that will help you get different design combinations. Once you step into the basic color theory and learn the color components, you’ll start mastering the color palette theory, too, with all the tints, shades, hues, and tones. Hue, shade, tint, and tone (or saturation)Ĭolor theory guides the creation and use of color palettes so you can create visual content that’s aesthetically pleasing and can easily communicate your message. So, without further ado, let’s deep dive into color theory. Understanding color theory and the fact that every color has its meaning, subtleties, and impact upon an audience will help you get your brand in the right direction. But there’s a tricky part to it: how can you pick the right color combinations without making your visuals scream for attention or turning them into something really dull? They can enhance your message and determine people to take action. Today we’ll focus on learning all about color theory for designers and marketers.Ĭolors are a powerful psychological ally in any advertising initiative. You can apply color theory in every industry: interior design, graphic design, painting, makeup and beauty industry, fashion, and the list goes on. Red is for sexy, pink for playful, and black is for feeling like Wednesday Addams.
Let’s talk about lipstick shades, for example.Įach color creates a different mood. Many of us have been applying color theory in our lives without even realizing it.
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